On the occasion
of the Sportel 2016, the International Judo Federation, represented by its
President, Mr. Marius Vizer, and Japanese based company, Hakuhodo DY Media
Partners Incorporated, represented by Mr. Kenichiro Yokomizo, General Manager
of sports division, signed an important agreement.
This partnership, which will run for the next four years, covers the fields of broadcasting rights and specific marketing rights for the International Judo Federation events.
Mr. Marius Vizer declared: “It is a great honor for the judo family to continue the partnership with Hakuhodo DY Media Partners for the next four years. Based on our common experience and based on the professionalism of Hakuhodo DY Media Partners in general, we can make judo grow bigger.
I am
convinced that this partnership will bring the right benefit to Hakuhodo DY
Media Partners and the right promotion to our sport and its values.“
Mr. Kenichiro Yokomizo declared: “We do want to promote judo globally. We believe that through our partnership we can achieve that goal. We want to put at the service of judo our professionalism and our common values to define new ways of promoting the sport, especially in the digital area. This partnership will be a example for judo as well as for other sports worldwide.“